From the obvious to the "Hey-I-never-thought-of-that-great-idea-before",
here are 10 of the top 52 tips on how to optimize your website for its
turbo-charge rocket ride up the search engine rankings.
Be bol
d. Use the <b> </b> tags around some of your
keywords on each page. Do NOT use them everywhere the keyword appears.
Once or twice is plenty.
Deep linking. Make sure you have links coming in to as many
pages as possible. What does it tell a search engine when other web
sites are linking to different pages on your site? That you obviously
have lots of worthwhile content. What does it tell a search engine that
all your links are coming in to the home page? That you have a shallow
site of little value, or that your links were generated by automation
rather than by the value of your site.
Become a foreigner. Canada and the UK have many directories for
websites of companies based in those countries. Can you get a business
address in one of those countries?
Social bookmarking. Make it easy for your visitors to social
bookmark your website, creating important links that the search engines
value. There are plenty of free social bookmarking widgets available.